Who is the traditional furniture store competitor?
Edit：Date：2017-10-24
Recently contacted the regional manager of the furniture factory or the furniture company's CEO, talking about the most is two topics:
First, the current domestic overall economic situation is not good, more and more furniture, stores more and more open, in general, the sale of furniture is not satisfactory;
Second, the market changes quickly, new products continue to introduce new, to continue in the product development and the introduction of new products into greater energy, while consumers buy furniture, the way and channels are constantly changing, the furniture sales elite must continue to find New trends, new breakthroughs.
Market transformation and change in the consumer continue to improve the quality of life at the same time imperceptibly carried out, furniture enterprises have been careful to be eliminated by the market and the possibility of the trend.
The first topic we do not do too much discussion, the market will only be bigger and bigger, not because of a few more competitors, more than a few stores, the market is not good, the key is the operator can not be very good To seize the changes in consumer trends and changes in the industry, the company to optimize the upgrade, strategic planning and team building are likely to affect the furniture in the industry's reputation and market performance;
The second topic, the emergence of the Internet detonated e-commerce, 80 after 90 after enjoying the convenience of e-commerce at the same time, the mobile Internet makes young people find new buying convenience experience and shopping fun.
Consumption patterns with each passing day, the consumer's psychology is also a big change.
No matter how the change, let the customer the most basic element of the transaction is to build trust.
From the traditional channels of cold eyes to see furniture, we know that online shopping can not fundamentally impact the traditional channels in the durables of consumer goods in the status of the king. Because in any case convenient and affordable, furniture as a large number of durable consumer goods need to experience and operation on the ground, so the store still play a major role.
But we can not ignore the obvious fissures of traditional channels and compete for the fight against customers.
Traditional furniture stores after nearly 15 years of rapid development, has been in the minds of consumers to establish a more authoritative image, but also consumers to buy the main platform.
Whether it is Red Star Macalline or actually home, including the stars and other stores and other stores, basically have to do a hundred stores or even thousands of stores goal.
At the same time we also see that real estate companies, soft equipment companies, home improvement companies to use their own location advantages continue to transform their own customer resources, has formed a small market competition pressure.
At present, the larger real estate companies nationwide, are willing to get involved in furniture and household products sales.
As long as the real estate company to buy hardcover room, immediately you can give the whole house furniture, the real realization of home service integration, reducing the customer a lot of trouble, and let customers feel very affordable.
Real estate companies directly to the furniture company to discuss customized services, to reduce the intermediate operations, with minimal investment and cost for customer service.
Part of the furniture company tasted the sweetness, this project is large-scale production, easy to control production costs. But the cooperation with the real estate sales model also has some drawbacks: First, there is no better retail services, customer service and value-added services is not experienced; Second, the customer choice of style no space, more Is not in accordance with the standard configuration with the lack of personalized and one-on-one space design, easy to make customers feel the same, lack of new ideas; Third, the real estate project cycle is long, for some limited financial strength of the furniture company, the risk is not small. So this sales channel has not yet formed a strong momentum to impact the traditional furniture stores.
First, the current domestic overall economic situation is not good, more and more furniture, stores more and more open, in general, the sale of furniture is not satisfactory;
Second, the market changes quickly, new products continue to introduce new, to continue in the product development and the introduction of new products into greater energy, while consumers buy furniture, the way and channels are constantly changing, the furniture sales elite must continue to find New trends, new breakthroughs.
Market transformation and change in the consumer continue to improve the quality of life at the same time imperceptibly carried out, furniture enterprises have been careful to be eliminated by the market and the possibility of the trend.
The first topic we do not do too much discussion, the market will only be bigger and bigger, not because of a few more competitors, more than a few stores, the market is not good, the key is the operator can not be very good To seize the changes in consumer trends and changes in the industry, the company to optimize the upgrade, strategic planning and team building are likely to affect the furniture in the industry's reputation and market performance;
The second topic, the emergence of the Internet detonated e-commerce, 80 after 90 after enjoying the convenience of e-commerce at the same time, the mobile Internet makes young people find new buying convenience experience and shopping fun.
Consumption patterns with each passing day, the consumer's psychology is also a big change.
No matter how the change, let the customer the most basic element of the transaction is to build trust.
From the traditional channels of cold eyes to see furniture, we know that online shopping can not fundamentally impact the traditional channels in the durables of consumer goods in the status of the king. Because in any case convenient and affordable, furniture as a large number of durable consumer goods need to experience and operation on the ground, so the store still play a major role.
But we can not ignore the obvious fissures of traditional channels and compete for the fight against customers.
Traditional furniture stores after nearly 15 years of rapid development, has been in the minds of consumers to establish a more authoritative image, but also consumers to buy the main platform.
Whether it is Red Star Macalline or actually home, including the stars and other stores and other stores, basically have to do a hundred stores or even thousands of stores goal.
At the same time we also see that real estate companies, soft equipment companies, home improvement companies to use their own location advantages continue to transform their own customer resources, has formed a small market competition pressure.
At present, the larger real estate companies nationwide, are willing to get involved in furniture and household products sales.
As long as the real estate company to buy hardcover room, immediately you can give the whole house furniture, the real realization of home service integration, reducing the customer a lot of trouble, and let customers feel very affordable.
Real estate companies directly to the furniture company to discuss customized services, to reduce the intermediate operations, with minimal investment and cost for customer service.
Part of the furniture company tasted the sweetness, this project is large-scale production, easy to control production costs. But the cooperation with the real estate sales model also has some drawbacks: First, there is no better retail services, customer service and value-added services is not experienced; Second, the customer choice of style no space, more Is not in accordance with the standard configuration with the lack of personalized and one-on-one space design, easy to make customers feel the same, lack of new ideas; Third, the real estate project cycle is long, for some limited financial strength of the furniture company, the risk is not small. So this sales channel has not yet formed a strong momentum to impact the traditional furniture stores.
